With hundreds of messaging platforms available today, WhatsApp has undoubtedly established itself as the world’s leading messaging application. Having approximately two billion users worldwide as of this year, WhatsApp is not only a widely trusted platform for personal communication but is increasingly being leveraged by firms for professional networking. In this article, we discuss how WhatsApp is used in business applications.
1. WhatsApp Business App and WhatsApp API
WhatsApp offers the WhatsApp Business App and WhatsApp Business API for professional use. The choice between the two is determined by the size of a business.
The WhatsApp Business API is used for large scale firms which require customer service communication channels and does not have a front-end interface. WhatsApp Business API pricing works by not charging anything for the first 24 hours (session messages) and goes on to set a minimal amount for all subsequent messages (Template messages)
On the other hand, the WhatsApp Business App is used for small businesses as it only extends a single seat per account. This option is free for iPhones and Android users. In addition, the WhatsApp Business App provides some basic functionalities such as quick replies, a business profile and labels.
2. Customer Support
Since WhatsApp is an active communication platform for most people, it is increasingly being used to dispatch messages regarding order status. WhatsApp also provides the option of chatbots that deal with common elementary queries. Employing these tools has proved to successfully overcome operational issues like waiting, delayed response, inbox cluttering, etc.
With recruiters taking to online forums in their search for potential candidates, WhatsApp communication has opened up as a platform for the same. One of the most
significant advantages of using WhatsApp for this purpose is that it does not necessitate commitment on the part of the candidate and is an unobtrusive way of broadcasting job openings. Furthermore, functions like message templates and QR code scanning help in reaching many people at once.
4. Customer Feedback
An area of struggle for businesses is feedback response. However, having an open rate of 70 per cent, WhatsApp can be efficiently harnessed to extract customer feedback and maintain an effective channel for future conversations regarding coupons or offers.
The WhatsApp business app is equipped with extensions like product catalogues and product demonstrations that help facilitate sales. Product catalogues are especially valuable for businesses looking for a quick and cost-effective way to display their product and service range. Product demonstration is yet another productive means of circulating information and attracting customers.
WhatsApp for business provides many interactive ways of engaging with existing and potential customers. For example, brands can use WhatsApp stories to give people insight into their business’s functioning or promote products. They can also use the broadcast feature and create groups in order to reach a large audience at once.
7. Company Communication
Apart from helping in consumer networking, the WhatsApp Business API and WhatsApp Business application can be an effective medium for communication within the company. For example, the WhatsApp Business API can be an excellent induction tool for newcomers in answering frequently asked questions. It can also be utilized to send emergency alerts to all employees via the message templates feature. On the other hand, the WhatsApp Business Application may be used to circulate a company’s newsletter and garner feedback.
Consumer interaction is essential for any business. It provides much-needed performance insight and aids companies in establishing a robust digital presence. If you are looking to integrate and use the WhatsApp Business API, choosing the right communication partner for your business is vital. Mtalkz is one of the leading companies offering a wide range of advanced communications and customer relationship management solutions to help you in the journey to achieve your goals.