Marketing Automation
An B2C Omni-Channel customer engagement platform, which allows you to reach out to your customers & future prospective clients with relevant and personalized content in an automated manner.
Marketing Automation Tools to Amplify Your Business Growth
What is Marketing Automation?
Marketing automation is a software platform which is designed for marketing departments and organisations to work more effectively. It refers to the tools that help to identify potential customers. It helps to process the leads into the sales. Through this, the businesses can target customers with automated messages via email, social media, text message etc. It is used to simplify the time-consuming responsibilities of marketing and sales. By automating, the company’s staff can focus on the overall strategy and generate the business’s leads.
Since times immemorial, some sellers have done better than others. One of the prime reasons being their ability to be available to customers when their customers need them. To do this one has to continually segment its customer base and find various methods of specifically targeted communications in order to optimize the spend on marketing activities.
mTalkz provides marketing automation by offering a customer engagement platform. This platform allows us to reach out to customers and prospective clients. They undertake various marketing automation tools to amplify the growth of the business. Their motive is to target loyal customers, increase the business’s sale, and build brand image through their market automation platforms. For this, mTalkz provide:
Data Ingestion
They help to create customer views by ingesting and sorting the data from offline and online sources. They connect all your data like CRM, Pos, Contact centre data, App and other offline branches.
Content Creation
They create customer segmentation based on real-time information. These segmentations helps to manage the landing page, preferences, target offers and combo offers.
Customer Journeys
Planned messages help to improve the experience across all the channels of communications. The customer journeys are hyper-personalized.
Campaigns Triggering
Marketing automation helps to eliminate IT dependency. mTalkz helps the businesses by undertaking the marketing SMS, and they even personalize the content delivery according to the customer’s requirement.
Reporting
They help to provide real-time reports for corrective actions. It enables users to predict new customers behaviour and demands.
mTalkz helps to provide the best marketing automation services to their users by discovering, working, and evaluating their users’ customers and sales. Marketing automation helps save time and lets you stay in touch with your customers on the right platform.
Our services
Target your Loyal Customers, increase your repeat purchases, build Brand Advocacy and ultimately build a higher Lifetime Value Customer thru – Our B2C Marketing Automation Service, where we provide:
Data Ingestion
Create holistic customer views by ingesting and unifying data from offline and online sources. Connect your CRM, PoS, Contact Center Data, Website, App, Social, OTT, Data Warehouse & Other Offline Branches.
Content Creation
Customer Segmentation based on Real-Time information. Seamlessly move users through segments based on actions. Manage your landing page, previous engagements, preferences, target offers and combo offers. Create ad-hoc segments on the fly.
Customer Journeys
Orchestrated messaging for improved experience across all channels, emails, SMS, Push, Voice. The customer journeys are hyper-personalized in Real-Time, trigger based, and scalable like never before.
Campaigns Triggering
With automation eliminate IT Dependency. Automate all your marketing campaigns with GUI based Campaign Journey Builder. Personalized content delivery for specific end points. Do it Yourself!
REPORTING
Access to Real-Time data visualization. Insights on KPI’s within a few seconds. User Real-Time reports to take corrective actions. User A/B analysis to predict new customer behavior.
Marketing Automation Tools – FAQS
What are marketing automation tools?
The marketing automation tools enable enterprises automate the interactions and engagement with its current and prospective customers. These tools enable enterprise to collect and leverage all forms of communications that are happening from the brand to customer and back. In the current world the main channels being
– SMS Gateway
– Voice gateway
– Email
– Social media (Facebook, Instagram, Whatsapp etc)
– In-app notifications
– Search engines (Google, Yahoo, Bling)
What is the best marketing automation tool?
Most of the marketing automation tools have similar functionalities, choice of tool is dependent upon spending capacity and business requirements. Some of the leading tools are:
– Gamooga
– Clevertap
– Webengage
– Moengage
What are the benefits of marketing automation?
The Following are the key benefits of marketing automation.
Increased marketing efficiency.
Enhanced ability to generate more and better qualified leads.
A multichannel view of prospect behaviour.
Better alignment of sales and marketing goals.
Improved lead conversion and ROI.
What can you do with marketing automation?
Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text
What are marketing automation platforms?
Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. It is often used along with lifecycle marketing strategy to closely manage and nurture generated leads, aiming to convert leads into customers.
What is the best marketing automation software?
Gamooga is the best Marketing Automation software.
Who needs marketing automation?
Business who needs to stay in communication with their customers on a regular basis will see major improvements in productivity by automating this process. Marketing automation provides a simple way to quickly attract visitors, convert these visitors into leads, and finally, to convert these leads into sales.
