SMS Marketing is evolving as one of the most prominent and reliable ways as a communication channel to communicate with your customers. A better tool for the lead generation than any other channel.

If your customers are texting then you should do as well. SMS marketing is considered as the best way as it makes you connect with your customer through a device (mobile) which they take the whole day along with them.

Here are few reasons why you need to do SMS Marketing:

  •       Personalized
  •       Easy to handle
  •       Target large audience
  •       Report Tracking
  •       Rich communication
  •       Flexible
  •       Multilingual language

In the upcoming time, SMS has emerged as a boom in the market. You can reach to a global market by being local with your customers. Some of best SMS marketing practises in 2022: 

Affiliate SMS Marketing

Affiliate SMS marketing is the quickest developing vertical in SMS promoting today. While Facebook, Google, Email and different channels drive subsidiaries away with greater expenses, guidelines and contests. New SMS advertisers can consider it Email Marketing with records, sending efforts and so forth’ meets Media Buying with spending plan the executives and advancement (because of significant expense per SMS and high CTRs). SMS stays steady in conveyance and ROI. With the developing rivalry in each advertising channel, SMS is turning into a need for partners who need to make generally out of their expensive leads. SMS is likewise on the ascent on account of the present completely portable channels.

Some key benefit to use Affiliate Marketing:

  •       Pocket Friendly
  •       Global reach
  •       More ROI
  •       Increase Brand awareness 

RCS Message

Rich Communication Services (RCS) is the upcoming trend for SMS marketing. As RCS offers multimedia support, progressed provisions, for example, document move, composing markers, media and that’s only the tip of the iceberg. 

RCS Messaging will permit clients to send rich, confirmed messages, which means messages will actually want to convey more data and empower clients to send photographs, recordings and sound messages to each other.

Concerning security, RCS messages are sent with customer to-server encryption. The convention is likewise said to forestall spam messages from arriving at your gadget. This is on the grounds that to communicate something specific by means of RCS, an organization should go through a brand confirmation measure. RCS messages will have the organization’s name in the sender information, instead of simply a cell phone number. 

Google Verified SMS

Customers get trillions of messages through SMS consistently. However, it tends to be hard for them to believe these messages as sender numbers are frequently irregular and deal no business confirmation.

Verified SMS (VSMS) adds sender confirmation and marking to business SMS messages, so users know precisely who’s reaching them. VSMS assists with sending SMS messages that form trust, forestall extortion, and upgrade connections through a talk insight. It’s accessible to all Android gadget clients with the Google Messages application.

Some key benefits to use Google Verified SMS are:

  •       Brand Identity increases
  •       Build customer confidence
  •       Increase engagement