The number of text messages sent every year is increasing by leaps and bounds, especially among the younger generation, and this trend isn’t likely to slow down any time soon. Sending out text messages may seem like an easy way to communicate with your customers, but it requires some preparation in order to be successful and productive. To learn more about what SMS marketing is and how it can benefit your business, keep reading below!

What is Bulk SMS Marketing?

Bulk SMS marketing (also known as bulk text messaging) provides businesses with a low-cost means of communicating with their customers. The text messages are sent to cell phones from a business’s own computer.

Bulk SMS marketing allows you to provide customers with timely and targeted updates about your products or services, as well as information about important events, such as weather warnings, flight delays and public alerts. For example, you could send out a text message telling your customers about an upcoming promotion or give them advance notice that their orders have been shipped out by their delivery company.

You could also send them special offers from time to time so they have something new to look forward to each week when they receive their message from you. People love receiving personal messages from businesses they do business with.

Why SMS marketing is growing popular today

SMS message marketing has become one of leading channels to expand businesses by reaching more customers. Many market research studies have predicted that SMS marketing will be a top channel in 2015. A study, conducted by Deloitte, revealed that 75% of customers who got SMS messages with information about their purchases were satisfied with customer care.

In addition, a report, released by Mobile Experts predicts that SMS marketing will expand by nearly $5 billion globally in 2014, topping $47 billion worldwide by 2016. Also several international surveys revealed that 80% users would prefer to get advertisements via text messages rather than through email or websites. When compared to other traditional channels of advertising such as TV or radio messages or direct mailings, SMS message proves its effectiveness time and again.

What are the benefits of using SMS Marketing

SMS marketing comes with a number of benefits. The first thing to note about SMS marketing is that it’s inexpensive. Sending text messages can cost as little as $0.05 per message, which includes all of your costs related to buying a list, setting up your account, creating promotional campaigns and more.

While other forms of advertising are generally quite costly– especially if you’re just starting out– using SMS marketing has a very low entry point that makes it easy for most businesses to get started on their budget. One other benefit that should be considered when thinking about how an SMS marketing campaign will help your business grow is reach.

Are you planning to incorporate Bulk SMS Marketing  in your business venture? Many of the times, we receive text or SMS, but we do ignore them. We hardly bother to give a second glance.

Bulk SMS marketing in India is quite an easy way to approach mobile users all across the nation. It helps to make them aware of the products and services. We have been observing for so many years, that we receive texts from different numbers. However, it’s all about creating awareness about the products and services.

Do we use the right way to achieve the target without affecting the business cost?

There are two types of bulk SMS marketing through which the customers get information about the products and services.         

1. Transactional SMS – These messages are only for those customers who get the information about their Bank transactions only. The bank sends Bulk SMS in which they mention the specific information about ATM services or Internet transactions.

2. Promotional SMS – These messages are intended for promotions, branding or any event is happening around, the customer receives SMS on their mobile phones.

Time has changed and so the business strategies. The entire business models have taken a new shape and architect design to promote their products or the services. And why not, if the technology has spread its wings, then it’s incumbent to lead in a way. SMS marketing is the easiest way to deal with new customers or the existing ones.

We must appreciate that we are living in a Digital age, where we can reach anywhere and anytime.  This is a blessing for us, where everything is accessible with one click. SMS marketing and its purpose are clear and concise. What could be a better way to reach the target audience and get the proper ROI?

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SMS Marketing is a technology used by enterprises and businesses to reach out to their customer base, using mobile channel. The SMS Marketing works as a promotional tool that offers great opportunity to reach target audience, boost brand awareness, and drive sales.

Bulk SMS Marketing – FAQs

SMS Marketing is a technology used by enterprises and businesses to reach out to their customer base, using mobile channel. The SMS Marketing works as a promotional tool that offers great opportunity to reach target audience, boost brand awareness, and drive sales.

BULK SMS Marketing happens when a large customer base is sent a same message at the same time. Any company or enterprise can schedule a message which can be executed according to the date and time of the campaign. Bulk sms marketing is one of the most cost-effective ways to market your business.

Bulk SMS marketing is a cost-effective and reliable way of communicating with your target audience. It is one of the most effective ways to reach out to your customers or potential customers, especially if you have an audience that is not as likely to respond to other types of marketing campaigns such as email or online ads. It works by sending a pre-written message through the provider’s network directly to those who have signed up to receive it. If you have limited budget, sms marketing is the right strategy to follow.