An SMS API refers to the Application Programming Interface that helps your business integrate SMS into your existing software platforms. It helps to send or receive SMS over the global telecommunication networks easily and quickly. They help to make your business operate 24/7. SMS Gateway is the most reliable and effective digital marketing tool to reach a vast number of customers. They translate the message sent and make it compatible for delivery over the network to get the targeted customers.

An SMS gateway API is ideal for industries like schools, restaurants, airlines, medical offices, banks, government agencies etc. SMS API helps to send text messages to a massive number of people in just one second. The best part of SMS API is that it does not require an internet connection. As long as the user has cell phone access, they can receive the message. Transactional SMS gateway delivers the message to the customer and then returns the delivery reports containing the information regarding delivery status and time.

Do you know what makes big businesses different from small business? It’s the strategies that they adopt to excel in the competitive market.  SMS gateway is one such strategy that helps the business to expand and grow. It is the primary marketing tool that is very effective mobile marketing today. People are highly dependent on their phones. Around 80% of the people check their phones right after they wake up. Since 98% of SMS’s are opened and read, which proves that it is the best way of communicating with the customers. This high dependency on phones has opened up opportunities for various businesses to reach a vast targeted audience. Using the transactional bulk SMS gateway is the modern way to reach out to customers with only one click and is adopted by many businesses in today’s time to stay in touch with their targeted audiences.

One of India’s best transactional SMS gateway provider is mTalkz. They provide API for every application. They even offer a broader perspective of getting in touch with potential customers, maximising the business reach. Transactional SMS comes with a six-digit personalised sender id that will go around the clock and be delivered within minutes. They enable their users to send bulk SMS easily. Various big companies like Zee group, Max Healthcare, Indian oil etc., take their services to expand their business in the market place. They guarantee lead via SMS to their users. They help to increase sales and customer satisfaction with their SMS marketing.

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A transactional SMS gateway is beneficial for the business because of the following reasons:


SMS marketing is the most cost-effective marketing tool that has high read rates as well. Businesses save a lot of money through this marketing tool.

Highest Reliability

Bulk SMS API  is the most stable and reliable platform in digital marketing. There are various trusted SMS providers in India like mTalkz, which offer this service with no issue of undeliverable messages and spam. These providers assure businesses that their messages will be delivered to the targeted audience. Even the performance can be tracked, making this marketing tool reliable and the safest means to reach the targeted audience. It gives the businesses or industries peace of mind that their information has been delivered to the targeted audience.

Fast Delivery

With just one click on the button, messages can be sent to thousands of people, thus providing fast delivery and reducing the hassle of sending the message to each people separately. It is the reason why SMS marketing is done by various businesses. Having your SMS gateway allows for the fastest possible SMS delivery speeds.


Phone calls usually go unanswered, emails go unread for many days, but SMS is generally opened and are read immediately. It is accessible to more than 95% of the people on the planet, unlike other marketing apps. It is the most accessible, reliable, and effective digital marketing tool available today.

To know more about bulk sms services and sms gateway, Check their website!

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SMS gateway is an interface that allows to send all type of SMS. It depends on the company which type of SMS they want to send i.e., for transactional SMS they need to select transactional SMS gateway whereas for promotional SMS they need to select Promotional SMS gateway. As both the SMS has its priorities & limitations so accordingly gateways are available as transactional SMS have no time limitation, you can send 24*7.

Transactional SMS are delivered to all the recipients irrespective of their DND status. Transactional SMS have 6 digit Alphabetical sender Ids.

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Transactional SMS are used for sending OTPs, Informational messages, alters for appointment confirmations/ cancellations, bookings, orders etc. to registered customers. Transactional SMSs are delivered to all the recipients irrespective of their DND status. Transactional SMS can send 24*7 without any time constraints.

Transactional SMS services used by many industries like Bank, Education, Healthcare, Retail, Logistics etc.

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There are many service providers in India. Some of the best are: –

  • mTalkz Mobility Services
  • Kaleyra
  • Gupshup
  • Textlocal
  • Msg91