What is Marketing Automation?

In Simple terms Marketing automation is the process of leveraging software to automate repetitive marketing tasks. It refers to using software or web-based services to plan, implement, manage and automate repetitive marketing tasks across multiple channels to save time, improve ROI, drive customer loyalty and optimize costs.as we all know Marketing is essential for your business, it’s the oxygen that every growing enterprise needs to scale up Marketing automation tools make your job easy, smooth and painless, so marketing teams can focus their time and attention on other efforts that drive revenue.

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Marketing automation is a must-have for the advanced marketing organisation or fast-growing companies investing in marketing. Here are some of the things marketing automation allows you to do more effectively:

  • Email marketing
  • Landing page creation
  • Cross-channel marketing campaigns
  • Lead generation
  • Segmentation
  • Lead nurturing and scoring
  • Cross-sell and up-sell
  • Retention
  • Measuring ROI
  • Website personalization

These strategies should all be relatively familiar, but without the right equipment, they can be hard to accomplish. When your marketing team is growing, there comes a point at which you can no longer manage 1:1 connection with customers using the manual tools you have available. That’s when automation comes in handy.

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At Mtalkz, we believe that better eCommerce technology can help shape and improve the world of the future. Our eCommerce product Gamooga shines brightly during this tough time for entrepreneurs and Small-Medium Businesses. 

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