Enterprises need a fail-proof communication strategy to thrive in today’s hyper-competitive, ever-evolving business landscape. Since the customers are now more aware than ever before, firms and their users must exist in a close-knit, digitally-connected world. Thus, the right means to achieve effective external communication plays an indispensable role in reaching out to your target audience and building your brand’s integrity and trust among users.

When it comes to adopting an effective and efficient communication channel between users, workforce, management and other critical stakeholders, WhatsApp, a global communication tool, proves beneficial. With over 50 million enterprises  actively interacting with their audience through WhatsApp, the platform has become a highly-reliable medium to connect with the users and grow business exponentially. 

Wondering What the Hype is All About?

WhatsApp was first launched for businesses in 2018, and since the inception of WhatsApp Business API later that year, the communication goliath swiftly became the go-to medium for affordably extending business reach, developing new revenue streams, and enhancing a firm’s capacity to provide 24×7 customer assistance. Chatbots for business help an organisation precisely, and they will help users save about 2.5 billion hours by 2023.; WhatsApp chatbots will expand the scope of customer service, becoming the future of business communication. 

Here’s What Makes WhatsApp the Proven Leader in External Communication:

Deeper connections, greater trust, and easier communication are why WhatsApp resonates with users who expect higher digital experiences. But, the list does not end just here; WhatsApp has several features that can assist businesses in serving customers from the top of the funnel to the bottom and beyond:

  • Power-ups conversations

While it’s great for valuable customer services like sending notifications and alerts, its main power allows brands to engage in two-way real-time interactions effortlessly. This is critical in a world where conversational business is quickly becoming the norm. With information like their name, purchasing history, and location, including country and city, businesses can customise message content for each customer. Moreover, it’s also important to note that such sophisticated customising functionality is simple. 

  • Enables secure messaging

WhatsApp is built on a foundation of enterprise-level security. So, when clients communicate with a brand over WhatsApp, they know they’re communicating with a legitimate organisation. Thanks to WhatsApp’s built-in two-factor authentication (2FA), the company also knows the customer is genuine. Moreover, the platform uses end-to-end encryption on all messages to provide clients additional peace of mind about their privacy and data. 

  • Transforms your marketing outlook

WhatsApp offers significant chances for marketers to engage with prospects, from Click-to-Chat and Conversation buttons that allow them to immediately start speaking with a company to employing broadcast messaging in digital marketing campaigns. Non-transactional messaging offers a necessary, strong format to engage, entertain, and excite prospects. It further helps deepen relationships with existing customers via targeted offers, products, services, and events.

  • Empowers you to master business integration

Even the most cutting-edge CX solution risks become inefficient if they cannot completely integrate with current company processes. As a result, many businesses opt to plan, implement, and roll out their WhatsApp solution in collaboration with an official digital communication provider.

Leveraging What WhatsApp for Your Business?

Brands benefit from a solution that is easy to set up, maintain, and optimise, with improved capabilities over traditional communications. WhatsApp offers all these features and more. Following are some of the best features you can experience by employing this platform for your external digital communications. 

  • Business Profile

This is where you can add everything you want to tell your customers. For instance, in your business profile, you can include your logo, email address, and the physical location of your company and website, shortening the customer’s search time. 

  • Traceability & statistics to track your interactions

The dedicated section in the Settings menu allows you to track the progress of your marketing campaigns. The number of messages sent and delivered, the open rate, read rate,, and if a user has been blocked are crucial pieces of information that you can easily receive from the platform.

  • Real-time assistance

Customers are contacted promptly, and any worries or doubts can be addressed by personnel via instant messaging, which keeps them updated until the matter is handled.

What are You Waiting for? Leverage the Power of WhatsApp Now!

Now that you have understood that WhatsApp can help you improve customer communication, allowing you to focus on developing stronger relationships with customers through great customer service, the next big question is to find a digital communication provider that empowers you with the right tools.

Mtalkz is a digital communication provider that provides value packs to various companies to help them launch their businesses and advisory services to help them develop communication strategies for successful client interactions. Under one roof, the organisation provides an amazing combination of numerous communications services though simple and smart APIs.

Begin today with the most advanced services to help you navigate the world of digital communications!