WhatsApp gained huge popularity in the last few years among businesses, and they are now adopting it as a communication tool with their customers. It has become essential to consider and compare the pricing plans available for WhatsApp businesses. Choosing the right WhatsApp Business pricing plan can help in saving money and avoiding unnecessary expenses.

If you are a business owner looking for efficient communication methods to remain engaged with your customers, WhatsApp API is for you. WhatsApp Business is free, but it is limited only to one device and one user. To solve this problem, WhatsApp introduced its Business API. It is not for free, and WhatsApp API accounts can be made through partners only. WhatsApp business pricing offers end-to-end encryption. Mtalkz WhatsApp business API Pricing lets your account automatically send and receive messages and coordinates it with your systems like contact centre platforms, etc. When you register as a business account on WhatsApp API, you will enjoy benefits like:

  • Easier identification of your business.
  • Easier access of information like business address, operational hours, description, website, etc.
  • Valuable and engaging two-way communication with your customers.
  • APIs, HTTPS, encryption, and webhooks.
  • High-quality dedicated support.

At Mtalkz, we offer 3 WhatsApp for business pricing plans from which you can pick any that would match your requirements. At reasonable prices, we allow you to pay per conversion be it for your marketing purposes, authentication, utility or service transcations, starting at only ₹0.3082 per conversation.

Must Read: Top 5 Reasons to integrate WhatsApp API for your Business

Let’s Understand: WhatsApp Business API and WhatsApp API

WhatsApp Business API and WhatsApp API are two different services, each catering to the varying needs of businesses. While WhatsApp Business API is designed for larger businesses with complex communication needs, WhatsApp API is meant for smaller businesses or individuals looking for personal use.

WhatsApp Business API is a paid service that allows businesses to send and receive messages, integrate with their existing systems, and offer customer support on the WhatsApp platform. It also provides additional features like automated messages, chatbot integration, and custom message templates, making it easier for businesses to manage customer communication at scale.

On the other hand, WhatsApp API is a free service that allows individuals or small businesses to use the WhatsApp platform for personal use or basic communication needs. However, unlike WhatsApp Business API, it does not offer advanced features like chatbot integration or automated messages.

Another difference between the two services is that WhatsApp Business API requires a partnership with a WhatsApp Business Solution Provider (BSP) to access. In contrast, WhatsApp API can be accessed by anyone who has a WhatsApp account. In addition, WhatsApp Business API also requires compliance with specific policies and guidelines, ensuring the security and privacy of the customer’s data and information.

Integrating complex features like those offered by WhatsApp Business API can be overwhelming. That’s where we step in. With Mtalkz’s services, our team will handle all aspects of the integration process from start to finish. So you can relax knowing that we have the solutions to all your CPASS (Communication Platform as a Service) challenges.

WhatsApp Business API Pricing

By registering your business account, you can benefit from several advantages, including easier identification of your business, improved access to critical information like your business address, operational hours, website, and descriptions, and engaging two-way communication with your customers. Furthermore, the API employs advanced technology like APIs, HTTPS, encryption, and webhooks to ensure seamless communication and data security.

Moreover, opting for WhatsApp business pricing comes with the added benefit of dedicated support from the company’s team, ensuring you receive the highest quality assistance and guidance whenever needed.

Overall, WhatsApp API integration is an excellent choice for businesses seeking efficient and secure communication with their customers, enabling them to establish solid relationships and build lasting loyalty.

Also Check: WhatsApp Business API vs Traditional Customer Support Channels: Which is More Effective?

Business API Pricing | Mtalkz

Mtalkz provides a range of three plans for customers to choose from based on their specific needs. With affordable WhatsApp business pricing options, customers also benefit from the breakneck speed of 50 (basic) or 100 (standard) TPS (transactions per second).

Plans offered by us:

1. Standard

per month/Billed Annually


2. Pro Plan

per month/Billed Annually


3. Enterprise Plan

per month/Billed Annually

₹ Custom Pricing

Along with the three plans mentioned above, there are four different types of conversations: 

1. Marketing Conversations  


 Conversations that are used to promote products or services.

2. Utility Conversations


Messages used for transactions and updating customers about ongoing transactions, post-purchase, and notifications.

3. Authentication Conversations


Messages that are used to authenticate users with OTP.

4. Service Conversations


All user-initiated conversations are categorised as service conversations.

These four types of conversations encompass different communication strategies and objectives, each tailored to specific purposes within the context of marketing, utility, authentication, and service-related interactions.

Get Started Today With Mtalkz

Acquiring the WhatsApp API has become a simple task nowadays. All you have to do is contact us, and our teams will assist you with the approval process, which will involve using your Facebook Business Manager ID page.

You must have a phone number that has never been used on WhatsApp. The setup time typically takes between 7 to 14 days. Our teams will also guide message and template design to expedite approval.

We can also assist you in purchasing a suitable plan to meet your messaging needs.

Therefore, investing in WhatsApp API Integration can improve customer retention rates, making it a worthwhile purchase. So, why wait? Select the ideal package that fits your needs and budget with Mtalkz and enjoy the benefits of enhanced customer service.

Frequently Asked Questions

  • How much does it cost for WhatsApp Business API?

Our plans are very affordable and start from ₹999. You can check the WhatsApp Business API pricing on our pricing plans page, or you can also connect with our sales team.

  • Is there a setup fee for using the WhatsApp API?

There is no setup fee. You can get started with Mtalkz and pay only for the conversations. 

  • What are free monthly conversations?

Now WhatsApp has introduced pricing for the conversations and you do not need to pay for the messages. With Mtalkz plans, you get 1,000 free conversations per month.

  • What does WhatsApp conversational-based pricing mean if WhatsApp is free?

WhatsApp is free for regular use, but if you want to use the WhatsApp Business API to enhance your business’s presence on the platform and engage with customers, you’ll need to pay based on your conversations.

  • What is the pricing of WhatsApp API for large businesses?

Depending upon your messaging needs the WhatsApp API pricing in India varies from provider to provider. At Mtalkz our pricing plans start as low as ₹999. You can check out our pricing here to get a custom plan as well.

  • How can I upgrade or downgrade my plan?

You can just connect with our customer care at enquiry@mtalkz.com and they will guide you through it.