Growing business in this modern age environment can be really challenging due to the highly competitive market. But the challenge can be overcome if you apply the right marketing strategies and track your business processes appropriately. The right marketing strategy will not only help you to connect with your target audience but will also help you grow your business in the long run.
And yes, marketing is essential because, without it, your business will not go anywhere because it won’t be seen. There are a plethora of complex marketing strategies which, despite being quite effective, might not be the best option for your business due to several reasons such as tight budget, or your target audience is not on that platform. Here is when SMS marketing comes into the picture to solve your problems and help you boost your sales, thus the profits. Let’s see some of the benefits of SMS marketing:
High open rates
One of the top benefits of bulk SMS marketing is that they have the highest open rates compared to emails or phone calls. 98% of the messages sent through the text are opened, thus making it a boon to all enterprises seeking quick and effective consumer service. Moreover, we all know that today’s generation prefers text over calls, hence a plus point.
Better conversion rate
Even with the high usage of instant messaging via apps, the advantages of SMS marketing are plenty. For instance, SMS witnesses a better conversion rate than all its counterparts. Consumers are more likely to visit the business website or store and take action on promotions or deals shared through SMS than via any other marketing tool.
SMS marketing is a highly cost-effective option. We at mTalkz offer Bulk SMS options via SMS API, which allows our clients to reach out to thousands of consumers in just a few easy steps. When compared to other forms of marketing such as billboards, television ads, or magazines, SMS marketing is more budget-friendly.
Greater audience reach
With the increased usage of mobile phones, SMS marketing is nothing less than a goldmine. Also, as SMS marketing does not require any internet activity, it helps businesses to reach even the audience who doesn’t use smartphones. Businesses can utilize the opportunity to reach consumers right on their fingertips, thus giving them the advantage of reaching a larger audience.
Though regulatory compliances are high in bulk SMS marketing, the consumer gains a lot of advantages one of which is easy opt-in and opt-out. The response is instant, and businesses can configure simple keywords for consumers to respond easily. This enhances consumer satisfaction, thus helping businesses move one step forward in gaining consumer loyalty by providing an exit route if they wish to stop receiving messages from the business.
Campaign success visibility
How will you get to know whether your marketing campaign is performing as per your expectations or not? Every business, be it any size, needs to know that their business marketing strategy is working or not as they further use details to plan their SMS marketing strategies, and reach the right audience to gain more attention.
Communicate in different languages
India is a diverse country with so many languages to communicate in. Businesses have to make sure that they communicate with their consumers in their preferred language. mTalkz helps its clients to communicate with their target audience in their preferred language be it English, Hindi, Tamil, Marathi, and more to form a better connection with the consumers.
At mTalkz, we provide our user’s real-time data and insights such as the number of messages delivered, the status of the message, timestamps, whether the consumer has read it, geolocation, which browser was used to visit, and much more.
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If you are now convinced that it’s not just a marketing trend or buzzword and you’re interested in using bulk SMS services in your business contact us now. We provide a fully scalable, reliable, and trustworthy platform to help you reach your target audience.