‘Do Not Call’ – How Does DNC Registry Work In India?

Almost everyone in India has a mobile phone with an ability to dial up any number globally. With our population bordering 2 billion people, it is virtually impossible to regulate calls. Furthermore, with the technology becoming more robust and affordable, more and more people are transitioning to SMS and IMs like WhatsApp and telegram to communicate. The coronavirus pandemic and worldwide lockdowns only fueled this trend. This created an excellent opportunity for businesses that want to get the attention of potential or existing customers through bulk SMS, SMS API and Email API.

Be that as it may, the lines of advertising and non-promoting based interchanges get obscured by associations who continually swarm the telephones of clients with spontaneous bulk SMS and calls at odd hours. This can be an annoyance to individuals, yet falls under the domain of unjustifiable exchange rehearses also. To keep the advertising and limited time movement of such brands from different areas in line, the Telecom Regulatory Authority of India or TRAI has set up the National Do Not Call Registry, presently known as the National Customer Preference Registry that any person with a telephone and a portable organization in India can join with. Otherwise called the Do Not Disturb Registry, the NDNC is a body that guarantees the security of a portable organization client in India. On the off chance that you wish to not get showcasing SMS from brands as advancements, you can visit their gateway and enact your DND include for your enrolled versatile number. This will impede all bulk SMS from various beginnings, phishing tricks and different SMS from contacting you. In any case, the clients currently get the opportunity to pick what area or sort of SMS they shut out. In this way, on the off chance that you don’t wish to get limited promotional SMS from the retails area, yet need to get them from the Banking business, the decision is surrendered to you.

National DNC Registry in India

Here, DNC stands for DO NOT CALL. Therefore, the national do not call registry, as the name suggests, is a database of all the cellphone numbers which have opted into a DNC. The Telecom Regulatory Authority of India AKA TRAI has formed the National Do Not Call Register, now referred to as the National Consumer Preference Registry, to keep the advertisement and commercial operation of certain companies from different fields of activity in order. To encourage any person with a cellphone network in India to register. Any Individuals who do not wish to receive marketing messages can enlist themselves in this registry and thus not receive any promotional notifications. This regulates the SMS marketing that companies do on a large scale due to the low price and reach of SMS. The national DNC Registries’ main goal is to reduce and eliminate Unsolicited Commercial Communication (UCC) and rid mobile users of spam calls and messages in India.

Note: Customers have the ability to selectively block promotional messages from one particular industry or sector and receive messages from another specific sector. There is enough customisability that one does not miss out on good deals in areas they are interested in. 

Here are the seven categories to choose from:

  1. Health: This sector includes hospitals, pharmaceutical companies, gyms etc
  2. Real Estate: This sector includes Big builders and their promotions, real estate investment opportunities and updates on government policies on real estate etc.
  3. Banking: This sector includes, stock tips, investment opportunities, promotional messages from banks, policy changes, credit card promotions  etc.
  4. Education: This sector includes schools and universities, exams and opportunities they create, online education websites etc.
  5. Tourism: This sector includes airlines and their offers, hotels and Airbnb promotions, package tourism opportunities etc.
  6. Consumer Goods and Automobiles: This sector includes all grocery stores, retail outlets, car manufacturers etc.
  7. Entertainment/IT: This sector includes the film and tv industry, online streaming services, all websites and even your internet service provider to name a few. 

Transactional Exceptions

Transactional messages, or messages that include receipts or confirmation of transactions, have unique advantages over promotional messages. They can be sent 24×7 and even to numbers in the DNC List. This is due to the special nature of the messages. They contain crucial information that needs to be sent immediately by the organisation and seen instantly by the customer. Not every message can be categorised into a transactional message.

How Does DNC or DND Get Activated?

To add your number to NDNC Do Not Call Register India, you have to send an SMS to 1909.

Any telecom user can call or text “STOP” to 1909 to stop all promotional messaging. This generally takes 7-10 days to confirm, and you will never be opted out automatically. One can also limit promotional messages by texting “STOP 5” to 1909, 5 representing Tourism. Therefore you will not receive any message from the tourism sector. 

How Long Does The Do Not Call Registry Last?
The registration with NDNC once is enough, since your registration does not expire until you voluntarily take your number off their list.

What If I Still Receive UCC Calls After Registration?
If your number still getting an unsolicited marketing message or call after 31 days of registration, you can make a Do Not Call Registry Complaint India to the service given through voice call, or contact the NDNC at 1909 again.

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