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How D2C Brands can Engage in Meaningful Conversations

Conversational Messaging in D2C

The rising popularity of the online D2C model is one of the biggest retail trends influenced by the pandemic. However, the D2C ecosystem is at an inflexion point of rapid growth in India. Today, consumers find inspiration, browse and research, purchase and pay, share and engage across multiple channels. According to a report, the number […]

FinTech Challenges and Opportunities: Authentication, App Security, and Beyond

Digital innovations in financial technology or the Fintech industry are revolutionising how banks, financial organisations, and people manage their finances. Modern advances have drastically altered how people have been engaging with businesses in the past few years.  As per a study conducted by BCG and FICCI, the sector will likely achieve a valuation of $150-160 […]

4 CPaaS Trends That Will Shape Customer Communication In 2022

CPaaS Trends

The pandemic situation caused many businesses to enhance their capacity to use multiple digital channels to accommodate new customer engagements, such as contactless pickup, medical checks before entering the premises, and telehealth visits. These were created to reduce face-to-face contact between firms and consumers across various industry verticals while also establishing new procedures and protocols. […]

Use Cases of Bulk SMS in Customer Engagement and Marketing

Bulk SMS in Customer Engagement and Marketing

Bulk SMS service is the distribution of SMS in a huge quantity with the primary purpose of marketing and advertising. This service has been in use by businesses for a long time and is still going strong. This popularity is the result of the ubiquitous reach of SMS. Today, Bulk SMS service is generally used […]

What is SMS Marketing Automation?

SMS Marketing Automation

SMS marketing has been a very popular means of marketing for companies over the years. These services function by delivering business-related information that might be in the consumer’s interest using SMS. For example, these SMS includes brand promotion, offers, updates, notifications, alerts, marketing campaigns, etc.  SMS marketing services have been in use for a long […]

WhatsApp brings its Business API to the cloud to speed adoption

WhatsApp brings its Business API to the cloud to speed adoption (1)

WhatsApp Business API is a first-party solution launched by Whatsapp to establish business and customer connections for business-related communication. This step from Whatsapp has proven to be well received by the masses and is used by many small businesses. This is a great solution for people who don’t want to invest a lot of money […]

How Fintech Companies improve Customer Engagement with Text messaging

Customer Engagement with Text messaging

Businesses have come a long way from using pens, papers, and physical registers for keeping customer records. With time we have shifted to more advanced means when it comes to managing customer relationships. Digitalization today is the norm and is considered equivalent to progress. As much as customers prefer in-person service, they also enjoy the […]

How to Get a Hands-On Experience with Bulk Sms Service Provider

Experience with Bulk Sms Service Provider

Bulk SMS is an excellent approach that is adopted by businesses to communicate with their targeted consumers and prospects. People respond better to text messages, thus sending bulk SMS is a wonderful method to stay connected with your customers. Whether you’re informing clients about a system update or promoting your latest product offering, bulk SMS […]

Your Guide To Integrating Bulk SMS With your CRM Using mTalkz

Integrating Bulk SMS With your CRM Using mTalkz

When we talk about Customer Relationship Management (CRM), it is important to understand what an integrated arrangement can do for you that is indispensable to the ongoing growth of your business. Developing a CRM plan within your business is about establishing a strong foundation upon which you can build. Understanding your customers and dealing head-on […]

The Advanced Guide to Marketing Automation For FinTech

Marketing Automation For FinTech

The emergence of FinTech has become a game-changer for many financial corporations across the globe. The principal aim of FinTech is to make financial services more approachable for businesses and customers. In addition, the FinTech industry is quickly progressing towards FinTech automation as an origin of efficiency.  Why does FinTech need Marketing Automation? With employees […]