The use of mobile phones has increased in recent years, whether it’s for social media, online shopping, grocery shopping, food ordering, ticket booking, paying bills,
The healthcare industry is complex and fragmented. It’s not easy for patients to find the right medical services or professionals, especially when they need a
Now that instant messaging apps are a standard in both personal and professional lives, businesses are encashing them to improve customer engagement. Using these messaging
Micro-interactions with customers in real-time are a hallmark of mobile marketing today. Engaging customers across the user journey requires enterprises to use various mobile messaging
SMS marketing is used by businesses to inform, update, notify, acquire, engage and retain customers. In addition to this, businesses allow customers to transact with
As technology advances, new digital marketing techniques emerge. While direct mail, billboards, television, and radio advertisements still have their place, all businesses must adapt to
A new generation of conversational AI chatbots is sweeping the financial sector. As technology advances, it is surrendering to a more powerful force – Conversational
The first thing that springs to mind when someone mentions “artificial intelligence” is probably a sci-fi movie like Matrix. Many industries are influenced by the
Gone are the days when customers had one-way interactions with enterprises. Back then, customers had to invest too much effort into obtaining solutions to issues,
Over the last decade, the growing digital revolution and new-age technologies have significantly altered established business strategies. As an outcome, companies find it increasingly difficult
