Today, the customer is at the center of everything we do. With so much noise and options to choose from, it’s become difficult for brands to get their voice heard and stand out from their competitors.
One of the best ways to connect with your customers is by selling them a product they need or want. An e-commerce company can sell anything through their website, but what makes e-commerce so much different than other types of businesses is its ability to track every single customer that comes through their site.
To win over customers in this digital era, businesses need a common platform where they can connect with potential customers, track their activities and monitor conversion rates. But perhaps the most important of all is how we convince them to return for more.
Read on to learn how WhatsApp can be used as an e-commerce tool for boosting sales conversions, increasing brand engagement and improving customer retention rates.
