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A pioneering knowledge sharing app for healthcare professionals saw 40% Increase in Customer Base in Just 3 Months

About the Industry

The live streaming app for doctors operates in a rapidly growing healthcare sector in India, where there is a significant demand for accessible and convenient medical services. Despite having a lower density of physicians compared to the global average, the country has a large number of hospitals and clinics With the growth of technology, the live streaming app provides a unique solution by allowing patients to connect with doctors virtually for consultations, making medical services more accessible and convenient

About the Client

They are helping doctors and aspiring students learn from the top experts across the world and practice better Medicine. By focusing on exceptional content and speaker quality, and has built a strong brand and a 50,000+ strong doctor community. It is the world’s #1 live streaming app for doctors with new sessions added every day, and loved by 70,000+ doctors and premier institutions and associations

sms for healthcare

Challenges

Our client was facing significant obstacles in terms of delivering a superior customer experience (CX) through messaging services such as WhatsApp and SMS. These challenges include effectively broadcasting messages to a vast number of users via an API provider, automating alerts and report downloads, and offering access to online booking portals, chatbots, and live chat. The app must be able to seamlessly integrate these functionalities in order to provide a convenient and user-friendly experience. However, this integration can be challenging, requiring significant resources and technical expertise to be effectively implemented.

40%

Increase in customer base since onboarding

50%

Rise in customer loyalty towards the brand

15%

Increase in market share among the industry

Solution

They have been using our WhatsApp and SMS services for the past 7 months to reach out to their clients and enhance customer engagement. By focusing on using these messaging platforms to communicate important updates and information, they have established a strong connection with their clients and increased customer satisfaction. One of the key ways they have utilized our services is by sending promotional alerts for upcoming events, such as webinars, quizzes, and live discussions, through SMS. This has helped increase user participation, leading to increased customer engagement and retention. They also automated the registration process for these events through WhatsApp and SMS, making it easier for users to sign up. The automation of this process minimizes the workload for humans and increases effectiveness. In addition, they have been sending daily reminders for events and webinars through WhatsApp and SMS, further increasing user engagement. They have also integrated our services to promote the installation of their app and gather real-time feedback from attendees of events, webinars, and quizzes.

whatsapp for healthcare

Results

On a monthly basis, they sends out 1 Lac WhatsApp messages and 1 million SMS messages. This high volume of messaging demonstrates the effectiveness of our services in helping the company stay connected with their clients and improve customer engagement. Overall, the use of WhatsApp and SMS has played a crucial role in their ability to scale and succeed in the competitive MedTech industry. The way we study and cooperate has changed due to virtualisation and digitalisation. The generation of today wants rapid, efficient, and customised experiences. With its numerous interactive UI components and notification-based features, WhatsApp Commerce has emerged as the essential tool for catering to this mobile-native generation

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