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SMS Marketing for Real Estate
Bulk SMS for real estate marketing can help businesses create trust and connection with new leads and nurture existing customers.
A
Abhishek Prakash
•Strategic sales leader with deep focus on customer relationship building and revenue growth. With over two decades of experience at corporates like IBM, Bharti Airtel, and Reliance Jio, driving excellence in enterprise profitability and competitive advantage.
If businesses want to thrive in real estate, they must create strong relationships with sellers and buyers. They are frequently required to act as negotiators for their more demanding clients and as tour guides for those unfamiliar with the area. Most significantly, they are expected to be exceptional marketers.
SMS marketing for real estate has been proven to be one of the most efficient and cost-effective strategies to reach the target demographic and nurture business leads. 62% of the customers believe that receiving information about a property is best accepted via SMS messages.
When creating connections, brief text messages that express proper content and tone provide a tremendous amount of trust and authority.
While appointments can be made in person, over the phone, or by email, customers can also use bulk SMS marketing to make appointments quickly and easily.
To arrange phone conversations, showings, and listing presentations, use a cloud-based service like Mtalkz to create a link to a business calendar and send it to customers. It allows businesses to send automated reminders so customers can confirm, cancel, or alter their appointments if their schedules change.
Businesses can send a promotional SMS service with a link to a PDF or website that displays visually appealing images of the house and listing price.