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What is Transactional SMS and How Secure is it?
Transactional SMS should be used by companies who prioritise enhancing the customer experience through sophisticated communication methods.
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Shelly Prakash
•Transactional SMS is an automated service offered by a business in response to a financial event or a customer-initiated transaction activity. 75% of customers prefer businesses to contact them via transactional SMS, whether it be for financial transactions, general monetary cautions or any other information.
Transactional messaging in action can be seen quite well in banks. For instance, customers are sent transactional SMS when they make purchases or attempt to access their accounts online.
These SMS are sent in the form of a caution confirming that the transaction was made by the customer.
Transactional SMS for support can benefit both the business support team and the customers by facilitating communication and informing both parties of status updates.
For instance, businesses can text a customer who submits a new ticket to let them know that the business has received their request and will respond to them as soon as possible.