What Is Marketing Automation and How Does It Help Marketers?

Sustaining lucid communication with clients can be a tough task for businesses. And especially for round-the-clock responses that require prompt interactions, relying entirely on human agents may not bear well for the organization either. As a result, many sectors across verticals are increasingly switching to marketing automation platforms for digital marketing. Marketing automation helps you to sustain all conversations and growth with your clients. Marketing automation as a tool enables businesses to cater to all marketing so they don’t have to send one-off emails every time they have to interact with the client. So when marketing automation is set up, its technology channels customized communication to clients (like reminder emails, product launch information, upcoming events and birthdays) while the workforce can efficiently work on the forefront of all business. It helps firms in marketing themselves as a brand with minimal human execution.

What Does Marketing Automation Do?

• Helps in understanding client needs: The key to meet the supply of the client is to know the demand of the client. The New Epsilon research shows that 80%  of consumers are likely to make purchases from brands when they are offered personalised experiences. Clients appreciate personalisation and are motivated to make purchases from companies that treat them like individuals.

• Increases time and resource efficiency: When a company wishes their client on the morning of their birthday, it gives an impression that the company is very thoughtful of their client. Automation allows businesses to send similar automated messages to their clients and as a result, optimise your engagement and marketing to keep your firm at the top of all trends.

How Does Marketing Automation Work?

The entire process of automation relies on information stored in the company’s database. So every time a customer subscribes to your weekly newsletter emails or makes a purchase, the data they provide is used for automation purposes too. Among other holistic incorporations, you can also make use of cookies to understand client demand and demographics in order to respond intelligently to their online behavioural changes-- this helps in storing data about their choices over the web. The data must include few essential pieces of information like:

1. The body of the text that has to be sent and the tags that require further modification
2. The category of contacts that require targeting: it could be segmented on the basis of gender, age or demographic, among others
3. The criteria under which the automation must be triggered

Once this information is fed in the tool, the automation is executed and your engagement increases. If the campaigning meets all requirements for the prospect, you can then easily convert them into a client.

Essential Marketing Automation Tools for Your Business

At mTalkz, we believe that each satisfied client is in a way their brand ambassador, because they will keep the good word of the brand going in the market. Before choosing automation tools, it is important to make a strategic survey of the market and analyse your business goals.  These marketing automation tools can be of great help to your business:

• Email automation: Whether it is to welcome a new client to the brand or remind a customer that they have abandoned some clothes in the cart without buying, automation can meet your email marketing needs. Once a prospective customer achieves the criteria of automation, sending them automated emails should begin.

• Scheduling: Stay ahead on marketing campaign calendars with automation softwares. The technology lets you automate your marketing events (like a fair discount on Women’s Day or festive/annual sales) so that customers receive the campaign features without the business working till the 11th hour. 

• Retargeting prospects: For various reasons, it is but natural for people to first browse through websites or apps without buying without what could be termed as digital window shopping. Businesses can automate their emails and advertisements towards such prospective customers and schedule to remind them of the features and brilliance of your brand. A gentle reminder can go a long way in bringing more clients to your business.

Embark Your Marketing Automation Journey With Us Creating a loyal customer base requires a rich culture that cultivates both ways, but it must initiate from the brand’s end. And marketing automation can effectively reduce the effort that goes into their sustenance. At Mtalkz, our software automation solutions are easy to set up, convenient, and tailored to meet your business goals. Visit our website to request for a consultation.  

FAQ: Marketing Automation for Businesses

1. What is marketing automation?

Marketing automation is the use of software and technology to manage marketing processes and campaigns automatically across multiple channels. It helps businesses send personalized messages, schedule campaigns, and engage customers effectively without manual intervention.

2. How does marketing automation improve communication with clients?

Marketing automation ensures consistent and timely communication by automating tasks like sending reminder emails, product updates, and event notifications. This keeps clients engaged and informed without requiring constant manual effort from your team.

3. What types of messages can marketing automation handle?

It can handle a variety of messages, including:

• Welcome emails for new customers

• Birthday or anniversary greetings

• Product launch announcements

• Event invitations and reminders

• Cart abandonment follow-ups

• Feedback or survey requests

4. How does marketing automation help businesses save time and resources?

Automation tools eliminate repetitive tasks like sending one-off emails or scheduling social media posts. This allows your workforce to focus on higher-value tasks, increasing productivity and ensuring efficient use of time and resources.

5. How does marketing automation use customer data?

Marketing automation uses data from your company’s database, such as email subscriptions, purchase history, and website behavior. It leverages this information to segment customers and trigger personalized campaigns based on predefined criteria, like demographics or purchase patterns.

6. What are some essential marketing automation tools?

Popular automation tools include:

• Email automation: Automatically send welcome emails, follow-ups, or promotional offers.

• Campaign scheduling: Automate the delivery of marketing campaigns on specific dates (e.g., Women’s Day discounts).

• Retargeting ads: Re-engage customers who browsed your website or abandoned carts with personalized ads or emails.

7. How can marketing automation increase customer engagement?

By sending tailored messages at the right time, it creates a personalized experience for customers. For example, wishing clients on their birthdays or reminding them of incomplete purchases fosters a sense of care and attention, boosting engagement.

8. Why do businesses prefer marketing automation over traditional methods?

It offers:

• Real-time, personalized communication

• Higher efficiency and scalability

• Cost savings by reducing manual work

• Better insights through campaign performance tracking

Traditional methods often lack personalization, are time-intensive, and can be inconsistent.

9. Can small businesses benefit from marketing automation?

Absolutely! Small businesses can use it to compete with larger companies by delivering professional, consistent, and personalized experiences without the need for a large team or significant resources.

10. What industries benefit most from marketing automation?

It's widely beneficial across industries, including:

• Retail and e-commerce (for personalized offers and cart reminders)

• Healthcare (for appointment reminders and patient engagement)

• Travel (for booking confirmations and itinerary updates)

• Education (for course notifications and student onboarding)

11. How do I get started with marketing automation?

Begin by identifying your business goals and customer needs. Then, choose an automation tool that aligns with those objectives. At Mtalkz, we offer tailored automation solutions to help you streamline your processes and achieve better results.

12. Is marketing automation secure?

Yes, reputable marketing automation tools ensure data security by complying with regulations like GDPR. They also use encryption to protect customer information.

13. How can Mtalkz help with marketing automation?

Mtalkz provides easy-to-use and customizable automation solutions tailored to your business needs. From automating emails to scheduling campaigns, our tools are designed to simplify your workflow and maximize engagement.