What is an Email Marketing API and Why Should You Use One?

Email Marketing API

Email marketing is a powerful and active way to interact with people. It is also a very special way of reaching your prospective customers. Messages from your family and friends are resting next to email updates from your business. That’s why email marketing works at its best when it is tailored and personalised. Email can be customised to user actions so that every conversation is relevant to their taste and preferences. You can cover topics like developments in your company, awards and recognitions, request feedback from your customer – this list is practically unending. Tens of thousands of emails are sent every day, a non-stop communication between businesses and their customers around the globe! Yet sending emails on your own can be error-prone and time-consuming. Doing so at scale to thousands of customers is nearly unattainable without the serious consideration of a developer. This requires the adoption of an email marketing API.

What is an Email Marketing API? 

An Email API (Application Programming Interface) allows companies to access an email service’s functionality, including creating and sending email campaigns, managing email templates and email lists, analysing bulk email marketing metrics, setting up domain authentication, and more. It also allows applications to access functions offered by a bulk email service provider’s (ESP) platform, including generating and sending transactional emails, manipulating templates, moving or editing folders, building drafts, and more. On top of that, APIs facilitate robust analytics on email information. In addition, bulk email marketing services take care of protocol matters such as message sending and message assembly that the application software development team would otherwise need to specify. 

Email Marketing API Use Cases

Still thinking Email Marketing API is not useful for your business? Then, let’s review the following use cases of Email APIs for your business and why you should not be ignoring them: 

  • Send Transactional Emails

Transactional emails enjoy higher open rates than those sent by email marketing campaigns because recipients expect to receive them. Make use of this high engagement by building relationships, sharing your personality, and driving conversions. In addition, you must put your brand in front of readers by sending emails, sharing attachments, and utilising templates. 

  • Custom Dashboards & Reports

Email marketing APIs also let you obtain email performance statistics and reports. This is helpful if you want to automatically integrate bulk email marketing data into your other marketing reports without manually exporting data from your email marketing platform or creating personalised email marketing dashboards.

  • Manage your Account

Personalised triggers based on context-dependent application events enable you to send emails to drive growth marketing campaigns with a bespoke touch effectively. If you use webhooks on your website or emails, you can also use email APIs to automate this programmatically. For developers, the result of using an email API is that your team can enter in code swiftly and intuitively with the ease of a more simplistic interface of the email API provider.

  • Automatic Reminders, Updates & Notifications

Many software tools and websites use emails to notify, update and remind users when something happens with their account on the platform. Especially if it’s a more time-sensitive action and requires the reader’s attention, sending an email can be a great way to assure that the customer reads the information promptly.

Conclusion

Not using email API as part of your internet marketing strategy means you are missing out on a channel that the majority of the world uses! It is a great way to make your customer communications faster and more efficient. When sending out large-scale emails, APIs enable you to streamline important operations and consumer actions and take your organisation to the next level. Partner with mTalkz to leverage their Email API for Developers today. mTalkz offers several useful features like real-time insights, trusted IP addresses, B2B email marketing, 24*7 technical support, content personalisation, and more! Partnering with an email API provider grants features such as service reliability guarantees and analytics reports and offers a streamlined workflow for quickly integrating functionality. So then, what are we waiting for? Click here to get started!

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