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Mtalkz drove 2X User Retention and 70% Increase In Customer Engagement for a Fintech Company

About the Client

It is a co-operative bank based in Indore, MP helping thousands of rural underpaid workers/farmers by providing them banking facilities at competitive rates. The main objective is to cater the saving & credit needs of all co-operative societies and the general public in the rural region of MP. The Bank provides a range of banking services including, deposit accounts, loan products, and other financial services. To provide seamless experience to their customers they choose Mtalkz SMS Solutions to shoot transactional message alerts.

Challenges

Providing a seamless experience to customers is a key challenge for the client, especially when it comes to transactional SMS services. One of the main challenges is limited technology infrastructure. They may not have the necessary infrastructure in place to effectively implement and scale transactional SMS services. This can lead to difficulties in providing timely and relevant information to customers, which can negatively impact customer engagement and satisfaction.

Solution

To address the challenges of providing a seamless experience to customers, they implemented the use of Mtalkz SMS solutions for one-way communication with their customers. This allowed the bank to send out bulk SMS messages to their customers, keeping them informed about account updates, loan status and other important information. The SMS solution also provided the Bank with an easy-to-use interface for managing contacts and scheduling messages, making the communication process more efficient and effective. This helped them to stand out in the highly competitive banking industry by providing timely and relevant information to their customers and keeping them engaged with the bank’s services through transactional SMS.

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