The exhibition industry in India is rapidly expanding, having been valued at $1.3 billion in 2019. Over the next five years, from 2020 to 2025, it is projected to grow with a compound annual growth rate (CAGR) of 6.5%. In 2019, there were around 7,000 exhibitions held in India, drawing in approximately 50 million visitors.
Our client is a reputable company in the exhibition sector that specialises in jewellery exhibitions. The company was looking for a medium to personally connect with customers wherever they are, in order to understand their needs and preferences. As part of their efforts to enhance customer experience, they decided to adopt the use of WhatsApp API from Mtalkz to connect and reach out to their potential customers. An improved customer experience would increase customer loyalty, repeat business, and positive word-of-mouth recommendations, all of which could drive company growth.
It is essential for exhibitors to stand out in the highly competitive world of exhibitions in order to attract new and old customers alike. The company faced a challenge in effectively connecting with its customer base to keep them informed about upcoming events and product launches. In order to stay ahead of the competition, the client utilised multiple strategies, launched personalised messaging, and provided value-rich information to its customers. With various marketing tactics in place, the company is now better equipped to reach its customers in a timely and impactful manner.
To tackle the communication challenge, the company partnered with Mtalkz to integrate WhatsApp Business API to streamline communication with their customers. This solution enabled the company to send mass WhatsApp messages and keep their customers updated on upcoming exhibitions and product launches including: ·Promotional Messages · Registration Links · Event Passes through Links "The implementation of Mtalkz's WhatsApp API not only improved communication with customers but also made it easier to manage contacts and schedule messages. The user-friendly interface increased efficiency and effectiveness, enabling the client to stand out in the competitive exhibition industry. By delivering timely and relevant information to both B2B and B2C clients,the company was able to create a sense of excitement and anticipation which drives customer engagement.
The company achieved great success through the adoption of Mtalkz's WhatsApp API. On an average, the company started sending 200,000-3,00,000 messages on a monthly basis and built stronger relationships with its customers and drove engagement with its offerings, ultimately contributing to the success and growth of the business. The API also brought about significant time and resource savings as manual messaging was no longer necessary. The success of the API was evident in the growth of the company's customer engagement and attendance at events."