The eCommerce sector in India is multiplying. It is no longer a tiny pond of few players but a massive ocean with multiple brands offering various products and services. From medicines and clothing to fitness equipment and furniture, everything is available online today. The e-com industry also witnessed massive growth during the coronavirus pandemic and the subsequent lockdown. This has made it evident that the eCommerce industry is here to stay, and it will only grow bigger and broader. 

This new growth in the industry has increased the demand for fast, efficient, reliable and round-the-clock communication. Hence, more and more brands are switching to bulk SMS service to keep customers updated about logistical and transactional information, order details, promotional updates, new launches, discounts and sales, etc. 

Bulk SMS is an economical and time-saving marketing tool. It is way cheaper than other conventional advertising methods and allows the freedom to be in touch with customers even after the order is complete. 

Bulk SMS helps eCommerce businesses in the following ways:

Improves Trust and Reliability

Bulk SMS can help brands by sending order confirmations immediately to customers as soon as they place their order. Immediate communication like this helps improve the customers’ trust in the brand and boosts their image.

Sending Reminders

Bulk SMS helps keep the customers in the loop by sending them essential reminders about unfinished transactions, left items in the cart, personalised deals and offers. 

Better Customer Retention

Bulk SMS helps improve customer retention rate by ensuring timely communication. Once customers subscribe to brand communications, bulk SMS becomes an easy and regular medium of communication. 

Update Status

The ecommerce industry thrives on customer communication from the initial phase of an order placed to its delivery. Bulk SMS is an affordable and effective way to update the customer about shipping details, delays, delivery status, etc. 

Mtalkz offers bulk SMS service for the eCommerce industry with automation facility in multiple languages. With us, you get an unmatched speed of 12000 texts per second and direct connectivity with 9 Telcos. We have 1000+ international connections, which means you can now serve customers from 225 countries in the world. 

So, what are you waiting for? Request a demo today and market your brand the right way to enjoy higher reach and visibility. 

The Mtalkz Bulk SMS Service for Ecommerce Industry

Combine the Mtalkz Bulk SMS Service with Voice Bulk SMS Service, Missed Call service and WhatsApp Business API service to give limitless experience to your Customers.


Bulk SMS Service For Ecommerce Industry – FAQ


Can I integrate my Student Management System?

Yes, you can integrate our API’s with any system.  Visit https://msg.mtalkz.com to create a free account and test the API’s

Can I send Promotional Offers?

Yes, you can send promotional offers both via an API and via a web panel upload.  You can use multiple automation options including vernacular options.

How do I send WhatsApp for customers notification?

Sending WhatsApp notifications for Automobile through WhatsApp is now easy.  Choose from our subscription plan on Whatsapp Business API page and start sending the messages.

Does SMS Have a Role in E-commerce Customer Acquisition?

Customer acquisition will continue to be a topic of interest for marketeers.  Bulk SMS plays an important role in customer acquisition not only for E-commerce but also for many other industries.

Like other channels of customer acquisition Bulk SMS has some unique features.

  • Campaigns can be done at a very high speed
  • Produces almost instant results including a trail response
  • Can target specific regions and demographics
  • Its simple to use, response can be tracked through tracer links
  • Has multi-lingual capability to reach out the users in their preferred language of communication.
How is bulk SMS service good for an e-commerce business?

Bulk SMS Services is very good for e-commerce business considering the following benefits

  • Can be used for user authentication and login by following the correct methods of 2nd Factor authentication.  In addition the SMS OTP are easy to use for almost everyone.
  • Users can be notified of their purchases, abandon cart, payment failures, order confirmation, order dispatch and order arrivals.  All these notifications help e-commerce companies understand user availability and behaviour to design and upgrade their internal processes.
  • E-commerce companies can use bulk sms to engage and acquire new customers.  This can be done by combining SMS API with marketing automation softwares and sharing customised offers for active, inactive as well as prospective customers.
Can bulk SMS services rapidly improve ecommerce conversions?

Yes, Bulk SMS has a very important role in improving E-commerce conversions. E.g.

  • Abandon cart notifications can be used for converting users with additional offers to complete the purchase.  This directly results in improving the top-line and bottom line for the e-commerce companies by getting additional sales
  • In active customers can be attracted to visit an purchase by sending them customised offers, these offers can be based on their profile, recent searches and buyer persona.
  • Partner offers or collaboration offers or bundling offers can also be shared with customers, this strategy is deployed with help of specialised softwares that can be combined with Bulk SMS API.
How Can SMS Notification Benefit E-commerce Businesses?

SMS notification helps E-commerce business in many ways.

  • Helps in keeping the audience engaged by sending regular purchase updates and or offers update
  • Secures user accounts by deploying OTP authentication
  • Helps E-commerce companies by targeting newer populations through promotional campaigns
  • Monitor user behaviour through their link responses and thereby enabling e-commerce companies in updating their processes for better efficiencies.
  • Since A2P SMS are considered a hygiene functionality, it helps the commerce companies in keeping a professional image with customers.