Businesses send trillions of messages to consumers every year, including OTP (one-time passwords), notifications, alerts, confirmation, and so on. However, because these messages are transmitted from random numbers, it cannot be easy to recognise and trust them. In addition, these messages may be deceptive and attempt to elicit a reaction from the end-user by requesting personal information, which could be used in a data breach or phishing attack. So how do you make sure your brand messaging is genuine? Let’s understand.

What is the use of Google Verified SMS?

Verified SMS allows businesses to send SMS to customers to verify their identity, provide a brand experience, and reduce fraud risk. Google Verified SMS API attempts to make it easier for customers to decide about their communications. It aids businesses in improving their interactions with customers, establishing trust, and avoiding scams.

It also benefits brands by allowing them to deepen and improve engagement because the message comes from a reliable source. Its goal is to improve response rates and brand experience while lowering the danger of SMS fraud. In addition, verified SMS can significantly improve corporate communications and ensure that the brand’s logo and data are prominently displayed.

How does Google Verified SMS work?

Google SMS verification confirms the message’s authenticity. Only when the message comes from a reliable source is it validated. Once the online SMS verification procedure is completed, the user can see the sender’s business name, logo, and a verification badge in the message thread. In addition, users are notified of spam content if the communication is not confirmed.

Real-Time Spam Detection

There is an additional level of spam filtration available and validating the firm that is sending communications. It informs people about spam and potentially dangerous texts. If Google detects suspected spam or malicious websites, Spam prevention for Messages alerts the users. 

Users can report spammers and contribute to the improvement of spam detection. Users can also report junk texts in messages at any time and block the interaction to prevent more messages from being sent.

Spam protection, which works with your message data while keeping your communications private, has been available in a number of countries for the past year and is now being rolled out globally.