In an era of so many messaging services and apps available to us online and on our mobile devices, sometimes we forget that SMS still exists. But if the businesses want to effectively engage their audience and obtain the outcomes they need, they should not forget the benefits of a bulk SMS system that works in tandem with other marketing initiatives to generate effective results.
There is enormous ROI potential for text message marketing. It is an especially effective medium for disseminating tailored offers, event updates, or urgent information. Its advantages can close some of the holes in your email campaigns, strengthening your marketing efforts.
Given the prevalence of mobile devices, it is not surprising that SMS and Email complement one another well. By being aware of the ideal use cases for each, you can maximise the effectiveness of email and SMS marketing. Due to the complementarity of their strengths, effectively utilising both communication platforms can lead to more successful campaigns and engaged customers.
This blog draws an outline of how businesses can send emails to SMS and boost business growth.
Send Email to Text in Just 3 Steps
While using SMS gateways to convert emails to texts is uncommon for organisations, following these three steps can still help them improve engagement and successfully send emails to SMS.
Identify the SMS Gateway for the Carrier of your Receiver
The email address businesses put in the ‘To’ field when sending a text message is made up of the recipient’s phone number and the carrier’s SMS or MMS gateway domain. The email address is firstname.lastname@example.org, for instance, if the phone number is 123-456-7890 and Airtel is the service provider. Businesses can save each email address as a contact if they frequently send emails to text messages and want quick access to them.
Compose Business Messages
Businesses need to prepare the recipient’s email address before they can begin to construct the message. Remember that whether an SMS or MMS is sent depends on the message’s length and any attachments.
Send Email to SMS
Businesses can send texts from their email, and the recipient will see that as the sender’s email address. Customers can experience the authenticity of the company in this way, and the relationship between the company and its clients is strengthened.
Boost Business Efficiency with Email to Text
Almost every business aspires to expand and scale in the future and gain customers’ trust like no one else has. When businesses send email to text, it has many benefits such as:
Reach More Customers
Some clients don’t want to receive another sales email in their mailbox. Others would detest having their phone buzz with a text from a business they had previously engaged with.. The easiest method to ensure that every customer is delighted with a campaign is to track open and response rates before segmenting your audience based on messaging preferences. If a customer doesn’t reply to any of a business’s messages, the company might not want to remove the customers from the list, but it can segment the customer base depending on open rates.
More frequent texts and fewer emails should be sent to people who frequently click links in text messages but seldom view emails. People who scan texts but frequently react to email CTAs ought to receive more of the latter and just the most urgent or significant texts. Additionally, even if a client chooses to completely unsubscribe from one of the marketing channels, they can still contact them in their preferred way.
SMS messages encourage quick responses, which makes them a perfect addition to time-sensitive or otherwise significant email campaigns. Every year, the likelihood that someone will read an email on their phone increases, but this doesn’t guarantee that they’ll see it or take action immediately.
However, you might not get the prompt reply you’re hoping for if you’re sending an email about a product launch or a flash sale or taking advantage of an unforeseen chance. When that happens, using SMS and email marketing is the ideal course of action. The typical response time for text messages is 90 seconds. Therefore, combining email marketing with SMS is more effective than depending just on email communications when you want quick results, regardless of the offer.