Like any other business entrepreneur, you would also probably think about how to market your business and products with low investment to generate good business and sales. SMS marketing could be your solution.
Now, just think like a customer instead of a business owner. As a user, you are getting plenty of emails from the companies, but you are unable to find that particular email at the right time. Or there might be chances that the promotional emails may go in a spam folder and remain unopened for long periods, but SMS will go directly to the inbox, and you can find it directly in your message inbox and can find it at the right time.
What Is SMS Marketing?
It is indeed one of the best tools to boost your business up to 48%. It consists of sending transactional and promotional SMS to the right person at the right time. This can be in the form of anything like sales deals, promotional offers, invoices, coupon codes, etc. In addition, you can send the SMS to the users who have given you consent for receiving the SMS from your side.
How Does Promotional Bulk SMS Work?
Sending a promotional bulk SMS is as easy as counting 1,2,3. All you have to do is take the consent from your users by any means, like from your website, over the phone, asking the permission of your retail store, etc. Once you get the consent from the user, you can contact any SMS provider company for taking the services. Once you subscribe to the services, you can upload the numbers and shoot the SMS on the user’s numbers.
What Are the Benefits of Promotional SMS?
Below-mentioned are some more reasons why you should choose promotional SMS for your next marketing campaign.
High open rate – The opening rate of SMS can be as high as 80% in the first 3 minutes and can be up to 95% in the next 15 minutes.
ROI – Over 50 per cent of SMS marketing campaigns generate successful ROI when integrated with other marketing channels.
Increase Customer engagement – Customers enjoy getting personalised SMS on special occasions like birthdays, anniversaries, etc., and this will help companies get an increased number of customer engagement.
Increase Brand exposure – According to a survey, 40% of people responded to the SMS blast done by branded companies.
A well-planned and well-executed promotional SMS marketing campaign can help you bring the target audience close to your business. As a result, you will end up with an increased number of sales, more brand value and visibility, more ROI, fewer expenses, and, most importantly, customer engagement necessary for any start-ups and enterprises.
The promotional SMS service is in high demand these days. Various service providers offer promotional bulk SMS services to their customers. You can check the mTalkz website to avail the best promotional SMS service without any hassle and effectively. You can try their free package to know how efficient their services are!